Sr. Manager, Interactive Marketing Services at PFSweb
September 2009 - February 2012
- Building and growing PFSwebâs in-house interactive marketing and strategic services agency
- Attract new customers, increase conversion, and retain customers for PFSweb clients
- Grow revenue and profit via SEO, pay-per-click, social media, affiliate programs, comparison shopping engines, site usability, mobile marketing, and email
- Perform site analysis, site audits, and site usability testing to provide best in class recommendations for PFSweb clients
- Develop marketing plans and strategies for a wide range of PFSweb clients.
- Manage 12 employees across three SME Teams (Content management, Email Marketing/CRM, SEO/PPC/Affiliate/CSE)
- Sell and promote marketing services to new and existing clients.
- Scope and price service engagements and projects
Customer and CRM Marketing Manager at RadioShack
February 2009 - September 2009
- Directly responsible for growing revenue and profit from existing customers
- Hired to overhaul a low performing email marketing program and create new customer retention strategies
- Responsible for creating multi-channel strategies to drive online and in-store sales
- Create strategies to grow the email and direct mail lists while maintaining list quality
- Grew the in-house email marketing database from a few hundred thousand email address to millions of addresses
- An integral strategist in âTheShackâ branding campaign
Senior Marketing Manager at hotels.com
January 2004 - January 2009
- A leader in the consumer marketing team responsible for increasing revenue, conversion, loyalty, and acquisition
- Develop and execute strategic marketing plans
- Increased email revenue of the multi-million dollar program by over 400%
- On the re-branding team that took hotels.com from an online aggregator and discounter to the hotel experts
- Enhanced site usability utilizing focus groups, usability labs, eye tracking, and other research methods
- Designed, launched, and tested hotels.com first ever coupon code program
- Create, execute, test, and track all email messaging for hotels.com and related brands, including bulk emails, dynamic targeted emails, transaction emails, and event triggered emails
- Develop best practices by testing various products, pricing, placement, and promotional strategies
- Produce, maintain, and adhere to a rigorous campaign calendar for multiple brands
- Manage two direct reports
Senior Marketing Analyst/Strategist at Belo Interactive
2002 - 2004
- Defined problems, collected data and translated the information into business strategies and timely reports for 34 news and information websites in 18 major U.S. markets
- Defined, developed, and evolved strategic marketing plans
- Analyzed market data from primary, secondary, and syndicated sources
- Analyzed the effectiveness and efficiency of various advertising products and campaigns, then assemble new advertising recommendations and solutions
- Assisted with the development of product and rollout strategies by evaluating site visitation and industry trends
- Managed all aspects of the corporate sales intranet site
- Developed and managed sales materials and presentations
Internet Development Manager at SMU, Cox School of Business
1998 - 2002
Internet Development Manager, Communications Office
- Managed all aspects of the business schoolâs website
- Rearchitectured, developed, and maintained the entire Cox website (3,000+ pages)
- Developed Internet marketing and business strategies
- Coordinated projects with multiple outside vendors and advertising agency
- Measured and reported on web and email effectiveness
Sales and Marketing Manager, Division of Executive Education
- Promoted seminars designed for business professionals and senior managers
- Created and implemented direct mail, print, radio, email, fax, and calling campaigns
- Analyzed and reported on advertising, promotion, and direct mail effectiveness
- Designed, developed, and maintained a registration, marketing, and CRM database
- Redesigned and maintained the executive education Internet site
- Assisted with the curriculum of two e-commerce seminars
- Managed three student employees
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